doi:10.3850/978-981-08-7300-4_0024

ABSTRACT

A Market Analysis is a documented investigation of a Market that is used to inform a company’s planning activities particularly around the top management decisions of a company. The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the company. Data mining is the analysis of observational datasets to find unsuspected relationships and to summarize the data in novel ways that are both understandable and useful to company. This data mining process is a difficult and a laborious activity that needs a practice. So, we propose an agent based market analysis using data mining method.

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